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Advanced Research Skills in Psychology (304C8)

15 credits, Level 7 (Masters)

Spring teaching

This module focuses on psychological research methods used to address questions about consumers' interactions with advertising, products and companies.

Students will gain experience of traditional data collection techniques in psychology, such as online questionnaires, focus groups and interviews, as well as more modern techniques and their applications, e.g. eyetracking.

In each case, students will question how these techniques can be used to expose the cognitive or social processes in which individuals are engaging, culminating in the design of their own research study.

Contact hours and workload

This module is approximately 150 hours of work. This breaks down into about 20 hours of contact time and about 130 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2024/25. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum.

We’ll make sure to let you know of any material changes to modules at the earliest opportunity.