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Marketing Communications (N1506)

15 credits, Level 6

Autumn teaching

In this module, we'll look at:

• marketing communications from a strategic perspective with an emphasis on integrated marketing communications
• the interlinking of corporate, marketing and promotional strategies and internal and external communications
• developing an understanding of the elements of communications - from advertising, public relations, sales promotion, direct marketing and personal selling, to online and new media
• the current theories and practices of integrated marketing communications
• the role of marketing communications in brand building, customer retention and corporate branding.
• how to construct a marketing communications plan
• how to analyse the plans of different organisations in a range of different contexts.

Contact hours and workload

This module is approximately 150 hours of work. This breaks down into about 33 hours of contact time and about 117 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2024/25. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum.

We’ll make sure to let you know of any material changes to modules at the earliest opportunity.