Strategic Entrepreneurship (N1542)
15 credits, Level 6
Spring teaching
This module aims to introduce you to key complexities firms encounter when they seek to create new sustainable value by pursuing both strategic and entrepreneurial goals.
By integrating relevant academic literature and cases capturing the practice of strategic entrepreneurship, this module enables you to recognise and examine what it takes to make significant decisions to improve the position of the company in the market, while exploring and exploiting new opportunities.
The module aims to advance your knowledge in this field and ability to apply knowledge by analysing and evaluating relevant real-world case studies to propose solutions to firms, which strategically explore entrepreneurial opportunities.
Teaching
100%: Practical (Workshop)
Assessment
50%: Coursework (Group submission (written))
50%: Written assessment (Essay)
Contact hours and workload
This module is approximately 150 hours of work. This breaks down into about 33 hours of contact time and about 117 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.
We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2024/25. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum.
We’ll make sure to let you know of any material changes to modules at the earliest opportunity.
Courses
This module is offered on the following courses:
- International Business (with a professional placement year) BSc
- International Business (with a study abroad year) BSc
- International Business BSc
- Marketing and Management (with a professional placement year) BSc
- Marketing and Management BSc
- Marketing and Management with Psychology (with a professional placement year) BSc
- Marketing and Management with Psychology BSc