The Business Context in Emerging Econ (741N1)
The Business Context in Emerging Economies
Module 741N1
Module details for 2023/24.
15 credits
FHEQ Level 7 (Masters)
Module Outline
Emerging economies represent more than half the world's population and are growing at more than double the rate of western economies. These economies represent the most important settings - not only as markets but also as production sites, for growth minded companies today. The main aims of this module are to explore the international business environment in emerging economies (e.g. China, Russia, Brazil and South East Asia) and to probe into the workings of strategies and subsidiary operations of firms in these economies. Those who expect to work or interested in working as managers, consultants or entrepreneurs in a business that operates in emerging economies will find this module highly intriguing. The module aims to combine theory and practice that students will find intellectually challenging and which will provide a sound basis for further career development. Overall this will provide students with a better understanding of the fundamental issues in strategy and subsidiary operations confronted by foreign firms competing in these newly opened and dynamic markets. With this orientation, you will gain insight into how the vagaries of emerging economy institutions are challenging and contest subsidiary business development. The module includes lectures and seminar discussions on -
- Introduction to Emerging Economies
- TRIAD vs. Emerging Economies: Political and Economic differences
- FDI in emerging economies: Theory and Trends
- Entering emerging economies using Non-FDI modes and FDI-modes
- Managing cultural differences: Standardisation vs. Adaptation
- Business-government interface and Non-market strategies
- Ethical issues and Corporate Social Responsibility
- Multinationals from emerging economies
Module learning outcomes
Explain what is unique about the business context of emerging economies and identify the opportunities and threats in operating in these markets
Develop an in-depth understanding of the fundamental shift in international economic and business development focus to emerging economies, especially relating to Brazil, Russia, India and China (BRIC)
Evaluate the challenges and opportunities associated with operating in emerging economies
Explain the phenomenon of "Emerging Multinationals" and the challenges they face when internationalising their activities
| Type | Timing | Weighting |
|---|---|---|
| Essay (3000 words) | Semester 2 Assessment | 70.00% |
| Coursework | 30.00% | |
| Coursework components. Weighted as shown below. | ||
| Essay | T2 Week 11 | 100.00% |
Timing
Submission deadlines may vary for different types of assignment/groups of students.
Weighting
Coursework components (if listed) total 100% of the overall coursework weighting value.
| Term | Method | Duration | Week pattern |
|---|---|---|---|
| Spring Semester | Workshop | 3 hours | 11111111111 |
How to read the week pattern
The numbers indicate the weeks of the term and how many events take place each week.
Dr Vikrant Shirodkar
Assess convenor, Convenor
/profiles/307686
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