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School of Engineering and Informatics (for staff and students)

Marketing Analysis and Financial Strateg (863H1)

Marketing Analysis and Financial Strategic Planning

Module 863H1

Module details for 2022/23.

15 credits

FHEQ Level 7 (Masters)

Module Outline

Developing marketing strategy, market planning and control. Marketing research. Behavioural concepts, marketing decision making. Marketing communication and sales strategy. Environmental consideration. Marketing ethics. Legal control and European/International influences costs of funds. Source of funds. Capital structures and CAPM. Business expansion. Working capital management including cash management. Dividends and dividend decisions. Corporate planning and financial control. Investment appraisal. The stock exchange and its efficiency. Preparing a project and being able to persuade company managers of how marketing and financial planning assist strategic decisions.

AHEP4 Learning Outcomes
M3, M16

Library

Kotler, Armstrong, Wong and Saunders "Principles of Marketing" Prentice Hall ISBN 978-0-273-71156-8
Brassington and Pettitt "Principles of Marketing" Prentice Hall ISBN 978-0-273-69559-2

Module learning outcomes

Demonstrate a systematic understanding of the problems involved in planning and managing the financial resources of organisations

Apply financial techniques to complex business problems of resourcing, investment and management accounting control

Evaluate critically the marketing strategies of both SME's and multi-national companies

Build upon marketing theories and concepts introduced earlier to evaluate critically good marketing practice

TypeTimingWeighting
Computer Based ExamSemester 1 Assessment50.00%
Coursework50.00%
Coursework components. Weighted as shown below.
Group written submissionT1 Week 8 100.00%
Timing

Submission deadlines may vary for different types of assignment/groups of students.

Weighting

Coursework components (if listed) total 100% of the overall coursework weighting value.

TermMethodDurationWeek pattern
Autumn SemesterLecture2 hours11111111111
Autumn SemesterSeminar2 hours11111111111

How to read the week pattern

The numbers indicate the weeks of the term and how many events take place each week.

Mr Matthew Walsh

Assess convenor
/profiles/331442

Mr Robert Ellis

Assess convenor
/profiles/273772

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School of Engineering and Informatics (for staff and students)

School Office:
School of Engineering and Informatics, ÅÝܽ¶ÌÊÓƵ, Chichester 1 Room 002, Falmer, Brighton, BN1 9QJ
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School Office opening hours: School Office open Monday – Friday 09:00-15:00, phone lines open Monday-Friday 09:00-17:00
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